Le Meridien Resorts & Resorts, a part of Marriott Bonvoy’s portfolio of 30 distinctive manufacturers, is encouraging artistic vacationers to awaken to new adventures, senses and experiences with the model new marketing campaign, “Nouveau Horizons”. After a two-year hiatus, a brand new period of journey is starting, during which vacationers are being requested to reconnect with themselves, with their passports, and with their longing to wander. Glamorous and stylish supermodel, Barbara Palvin, is the face of the marketing campaign and stars within the fascinating marketing campaign video, set in opposition to the gorgeous backdrop of the newly opened Le Meridien Maldives Resort & Spa.
Launched in 1972 by Air France, the Paris-born Le Meridien constructed its 50 . marked upth anniversary this 12 months. Within the spirit of the model’s European heritage, the “Nouveau Horizons” marketing campaign goals to remind vacationers of the fun of glamorous journey and the brand new horizons that await. At accommodations world wide, the timeless stylish of mid-century trendy design transports vacationers again to the glamorous days of air journey and invitations them to get a style of the great life. The model’s partaking signature occasions put a playful twist on artwork, espresso, glowing cocktails, summer time, household, and encourage creative-minded vacationers to discover the world in fashion. whether or not it’s Au Soleil by Le Meridien Programming that invitations friends to chase countless warmth all year long or be part of an elegant soiree to have a good time the winter season la fait, Le Meridien Signature Way of life Experiences encourage friends to savor the second and add a contact of glamor to their travels.
Within the model marketing campaign video, channeling a glamorous Voyager, Barbara wearing a Nineteen Sixties jet-set fashion outfit and loved all of the makings of Le Meridien Maldives Resort & Spa. Relish the straightforward joys of the summer time season with the model’s signature seasonal program, Au Soleil by Le MeridienAbsorb the picturesque sundown second whereas indulging in Le Scoop of gelato and a glass of rosé handcrafted by Barbara Le Meridien.
“Being European and dealing within the vogue trade, I’m notably drawn to Le Meridien’s European heritage and its playful and stylish fashion,” mentioned supermodel Barbara Palvin. Collaborating with Le Meridien on the “Nuvo Horizons” expedition jogs my memory of the enjoyment of touring and discovering new locations particularly after a niche of two years. I used to be lucky sufficient to have the ability to go to the Maldives for the primary time, I Fell in love with the island instantly and I sit up for returning quickly with my family members.”
“We’re delighted to launch the Le Meridien ‘Nouveau Horizons’ marketing campaign with Barbara Palvin, which embodies the model’s stylish, no-fuss life-style,” mentioned Jenny Toh, Vice President Model Advertising and Administration, Marriott Worldwide Asia Pacific. We’re additionally excited to have a good time the model’s 50th This 12 months’s anniversary is a milestone and there isn’t any higher strategy to do it than with a glamorous marketing campaign. We sit up for inspiring vacationers to discover the world in fashion, savor the great life and luxuriate in new adventures on the horizon. ,
The Le Meridien “Nouveau Horizons” film will be considered on-line right here, and pictures will be downloaded on this hyperlink. The video might be launched regionally throughout APAC, the model’s web site, social media and all different Le Méridien properties. Please go to le-meridien.marriott.com for extra data.